Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask the visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be marked in some way as advertisements. However, there are other authentic ways of getting the clicks on your AdSense Ads.

Besides the copy and quality content, you can also improve the performance of your AdSense Ads by either making them blend with your website or making them standout. The aim is to make the AdSense Ads more attractive/ appealing to your website visitors and to make them look in-place (not out of place). Google too recognizes this need and hence it provides you with customization options for making the Ads look the way you want them to.

You can make the AdSense Ads suit your website by controlling the shape, size, color and positioning of the Ads. Let’s have a brief look at the first two properties i.e. shape and size:

1. Shape of your AdSense Ads: This is one of the most important customizations options that you have at your disposable. You can make your selection from a number of Ad formats that Google makes available to you. These include skyscrapers, single ad blocks and banners. Just check the suitability of the shape with respect to the webpage where you wish to include the AdSense Ad.
2. Size of your AdSense Ads: Again, you can use AdSense Ads of various sizes. The size is important not only for making the Ads look suited to your website but also for determining the number of Ads that can be displayed on the webpage by the Google AdSense program. A large size generally means that more Ads can be displayed on the page (and hence presents the opportunity for earning more revenue with increased impressions).

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Adding the AdSense code to your web page is a very straight forward process. You just need to copy the AdSense code from your AdSense account (as seen in the AdSense code box) and paste it in your html code. However, there are certain guidelines that you need to follow when pasting the AdSense code in your web page.

Firstly, you should never tamper with the AdSense code in any way. It should be pasted as such, in its entirety, without any changes or modifications; otherwise your AdSense code will not work. Moreover, you might end up violating the AdSense program policies.

Also, it’s important that you paste the AdSense code in the body tags of your html page. This is necessary for the code (java script) to run properly.

Further, you must ensure that you use a maximum of three ad units per web page (this is the limit specified by Google AdSense program) and not more than 1 link unit per web page.

Since content based Ad targeting is the main concept behind AdSense program, you need to ensure that you paste your AdSense code in the place where you have your main content pieces e.g. if you have your main content in a particular frame or a ‘DIV’ tag, your AdSense code should be pasted in that particular frame or ‘DIV’ tag.

Be careful when using WYSIWYG editor (What you see is what you get) editors. Such editors sometimes add few tags on their own. So, paste the AdSense code only in source code directly and not in the preview page or any other view of your web page. Always check the AdSense code for additional irrelevant tags before you actually upload your web page to your server.

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Google’s filtering mechanism for Ads is based on a number of factors. Let’s take a look at some of these factors:

1. Relevance to content: This is the single most important Ad filtering criterion that is used by the Google AdSense program. In fact, it is this filtering concept that gives Google AdSense program an important edge over the other advertising programs. The Google AdSense program determines the main topics/subjects of the website content and serves the Ads that are relevant to the same. Since Google AdSense is a global program, the relevance of Ads is also checked with respect to geography and the language of the content on the website. Note that AdSense can actually be used in a number of languages not just English.
2. Appropriateness of content: Websites are based on varying themes. There are websites that are based strictly on Adult themes while the other sites are family friendly ones. Since Google’s AdSense program is open to all website owners and advertisers (who comply with the AdSense program policy), Google also controls the content of Ads to prevent Offense to anyone who sees the Ads. Google does this by using sensitive language filters and language experts. Google uses strict rules and guidelines for conducting an editorial review on the content of Ads. It also asks you to provide information about what kind of Ads (e.g. sexually-oriented, war oriented etc) you deem as inappropriate for your website.
3. Competition filter: Since Google serves Ads based on the content of the websites, it’s quite possible that the Ads of competitors get displayed on a website that sells a particular product or service. To avoid this, Google provides a facility to the website owners wherein they can specify competitors or advertisers whose Ads should not be displayed on the website.
4. Choose your own: You can also choose default Ads to be shown in case Google AdSense program is not able to serve Ads to your website (due to unavailability of suitable Ads, etc)

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